Matthew Johnson
I'mMatthew.
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I'maFoundingDesignerwhomakespowerfulsoftwarefeeleffortless.

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Work

Zory - Interactive Fiction Platform

Designing for 32-Minute Sessions: Interactive Fiction That Engaged Like Gaming

Interactive Fiction App

I turned readers into daily users. Working with Crossy Road's creator, I designed an interactive fiction app and innovative authoring tools. We achieved 32-minute average sessions (14% above category leaders) and 3.6 weekly returns.

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Bookish Boutique - E-commerce Platform

Design Insights Through Rapid Prototyping

E-commerce Platform

I used AI-powered prototyping to test with live payment systems and real data. This approach uncovered design problems early, expanded my technical toolkit, and delivered actionable insights faster than traditional workflows.

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Skills

Strategy & Leadership

  • Product-Market Fit & Growth Strategy
  • Product-Led Growth
  • Vision Setting & Storytelling
  • Stakeholder Management
  • Cross-Functional Leadership
  • Roadmap Planning
  • Agile & Scrum Methodologies
  • Team Mentorship & Onboarding

Design & Research

  • User Research & Usability Testing
  • Customer Journey Mapping
  • Service Blueprints
  • Information Architecture
  • Design Systems (Tokens, Variables, Components)
  • Interaction Design & Prototyping
  • Behavioral Science Principles
  • Accessibility (WCAG) & GDPR Compliance
  • Micro-interactions
  • Motion Design
  • DesignOps

Implementation & Analytics

  • AI-Powered Development (Claude, v0)
  • Platform Integrations (Stripe, AWS)
  • API Integration & Testing
  • Metrics & Analytics Interpretation
  • Responsive & Adaptive Design
  • Functional Prototyping
  • Remote-First Workflows
  • Direct Engineer Pairing

Let's work together

From single features to entire platforms, I design products that users love using—and keep using.